July 2019

Welcome to the Rad World

July 2019

Welcome to the Rad World

Radisson Hotel Group is launching a new global brand orientated towards families searching for a perfect hotel stay. A set od specially designed characters and items have been created for the brand, from welcome bag to restaurant, room and bathroom amenities, all including authentic, playful illustrations that also aim to be environmentally conscient and culturally sensitive.

Upon arrival, kids receive a welcome bag with specially designed gifts. Kid’s Corner at breakfast provide a selection of healthy and tempting products targeted at kids with dedicated Kids Menus suitable for all ages with drawing and games on the back and specially designed Kids plates & cutlery. The experience becomes even more exciting when staying in one of our Family Rooms or enjoying one of our comfy extra beds with a special set of bathroom amenities awaiting in the room together with our Rad Family special mascot Lumi!