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Bocca Buona Concept Design

The Rezidor Hotel Group

A simple Italian with a bit of shouting
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Background and brief

Bocca Buona is a new brand concept developped by The Rezidor Hotel Group for Park Inn hotels where simple Italian food would be enjoyed in a modern, informal, fun and easy setting. ‘Pizza, pasta e basta’ was created as a strapline referring to Italian gastronomy and flavours with simple produce, simply produced by what can be a small team: one in the kitchen out front, one on the restaurant floor and one on the bar.

Our Solution

The Italian culture of food is the central attraction of the restaurant, with a Show kitchen and Show bar placed on the opposite sides of the restaurant for customers to enjoy views of theatrical preparation of simple delicious food and typical Italian drinks.

Areas have been zoned, described with typical Italian names for dining places, thus giving customers different experiences within the restaurant, from friends wishing to enjoy drinks after work, or to flavour ice-creams and antipasti snacks, to families seeking the perfect place to catch up at the communal table placed as the centerpiece that inevitably brings buzzy atmosphere of the Italian streets into the restaurant.

A multi-layered design says alimentari with tobacco faux leather booths, white wall tiles, brick, timber and marble finishes, polished concrete flooring or timber floor with the occasional ceramic tiles and mosaic details. Wooden and metal chairs, leather armchairs, marble and timber table tops, round or rectangular in shapes, a dark painted ceiling, wooden beams, vintage lamps and bespoke detailing, all providing striking visual impressions and a sensory journey to Italy that encourages guests to linger.

Services Provided

Brand Values
Conceptual Brief
Environmental Graphics
Styling

Project Completion Date

Spring 2015