Bocca Buona Visual Identity
Background and brief
Bocca Buona is a new brand of Italian restaurants developed for the Rezidor Hotel Group where simple Italian food is enjoyed in a modern, informal, fun and easy setting. ‘Pizza, pasta e basta’ was created as a strapline referring to Italian gastronomy and flavours with a simple produce, simply produced.
Pasta is choosen as the authentic and recognisable Italian product, to form logo in shape of mouth related to Bocca Buona meaning of eating well. Mouth and tongue loops around Bocca Buona letters in a tasty ‘mmm che buono’ manner.
The whole visual identity was provided, from menu & uniform design, up to wall graphics, take-away or merchandising packaging and collateral items, including business cards, flyers, posters and displays, to assure a recognizable brand image that differs from others.
Project Completion Date