Collage Brasserie Visual Identity

The Rezidor Hotel Group Brussels, Belgium

British Pop Brasserie
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Background and brief

Pop art is an art movement that emerged in the mid-1950s in Britain and the late 1950s in the United States. Pop art includes imagery from popular mass culture such as advertising and news. Material is sometimes visually removed from its known context, isolated, and / or combined with unrelated material.

Our Solution

The concept was inspired by Peter Blake’s ‘About Collage’ exhibition presenting journeys, both real and imagined, which reveal his fascination with the surreal and comedic opportunities presented by the use of collage. Collage is the technique of an art production where the artwork is made from an assemblage of different forms, thus creating a new whole.

Services Provided

Artworks
Brand Values
Environmental Graphics
Logo Design & Signage
Menu & Uniform Design
Packaging & Product Design
Visual Identity
Way-finding & Signage

Project Completion Date

Winter 2016