Proto Fish Restaurant

Dubrovnik, Croatia

A family tradition from 1886
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Background and brief

Proto is a well-known and respected fish restaurant established in Dubrovnik in 1886. Located in the heart of the Old City with a lovely hidden roof terrace, Proto attracts both locals and foreign visitors.

Our Solution

New visual identity pays tribute to the more than a century old restaurant. The logo composed of the letter P that turns to a fish hook unambiguously refers to the type of cuisine and Mediterranean ambience you can enjoy here.

In collaboration with: Lea Đurović Ruso, PROTO-ARCH

Services Provided

Logo Design & Signage
Menu & Uniform Design
Visual Identity

Project Completion Date

Summer 2015