The Golden Stack

Visual identity, Malaga, Spain

Never say diet
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Background and brief

The Golden Stack is a visionary pancakes & ice-cream bar in Málaga, well-known to customers for its recognizable pancakes in form of a stack with mouth watering ice-cream on top.

Our Solution

The form of stack is used to create a recognizable visual identity image which customers can relate to the main brand products. The logo, as well as environmental graphics, play with superposition of symbols and letters to resemble melting ice cream in various pastel colours which bring a playful touch to the neutral interior background.

Services Provided

Brand Values
Environmental Graphics
Logo Design & Signage
Packaging & Product Design

Project Completion Date

Winter 2019

Project Team

Marko Šesnić, Goran Turković, Iva Sindik