What's the story?
A Pinch of Design is a creative company delivering end-to-end services for the F&B and hospitality industry since 2014. We provide a one-stop solution for both leading hospitality groups and individual clients, covering all needs from strategy and branding to concept development and operational support for retail, restaurants, bars, cafés, and hotels.
Our expertise ranges from strategic creation and brand identity through to design, image, and implementation. Expertise can be cherry-picked according to the specific needs of an individual business, whether it’s for little quick fixes for existing operations of fully encompassing concept delivery.
The company is led by Jeffrey J. Vella, a Michelin-starred chef, concept visionary, and curator, together with Nataša Ivanišević, an award-winning architect and designer. With decades of international experience in high-end hospitality and design, they have shaped standout destinations such as Cap Aureo at the Grand Park Hotel in Rovinj, Mediterraneo by Jeffrey Vella at Taj Exotica in the Maldives, and numerous acclaimed hotel and dining projects projects across Europe, the Middle East, and Asia.
What’s important for us? That is tomorrow — as it brings a new perspective to our thinking and our way forward in defining the different.
Gastronomy
We cover the very start of the story – ideation and conceptualization – through to detailed concept operational requirements and support for implementation. We always propose concepts that are relevant to the market and business model and can support this with detailed financial projections to measure success.
We can help with quality analysis, commercial performance, marketing & communication, culinary creation, pricing strategies & tactics and operational support.
- Market & Customer Profiling
- Brief & Menu Development
- Food & Drink Creations
- Implementation & Training
- Operational Support
Branding
We bring the skills available in our group and through our network to deliver holistic restaurant, bar, café and food retail concepts with true and commercially-relevant identities.
We create brand signages and service standards for spaces that work, places that create lasting memories, businesses that deliver commercial success.
- Brand Creation & Positioning
- Visual Identity & Signage
- Packaging & Collateral
- Uniform & Menu Design
- Web Design
Design
We provide services and tools to create tailor-made design concepts and solutions. Full service is our added value: from research, concept development, identity creation to interior design and project management; from urban design and strategy to architectural implementation and follow-up.
The majority of work is completed in-house but we have a network of partners providing specialist knowledge and additional support. We use their services transparently with no imposition and no fee mark-ups – simply commissioned to add value to the overall schemes where we think it’s the right fit.
- Architecture
- Interior Design
- Hospitality Design
- Retail & Offices
- Bespoke Products
List of our clients
