Bocca Buona Restaurants

Visual identity, Global brand

Pizza, pasta e basta

Background and brief

Bocca Buona is a new brand of Italian restaurants developed for the Radisson Hotel Group where simple Italian food is enjoyed in a modern, informal, fun and easy setting. ‘Pizza, pasta e basta’ was created as a strapline referring to Italian gastronomy and flavours with a simple produce, simply produced.

Our Solution

Pasta is choosen as the authentic and recognisable Italian product, to form logo in shape of mouth related to Bocca Buona meaning of eating well. Mouth and tongue loops around Bocca Buona letters in a tasty ‘mmm che buono’ manner.

The whole visual identity was provided, from menu & uniform design, up to wall graphics, take-away or merchandising packaging and collateral items, including business cards, flyers, posters and displays, to assure a recognizable brand image that differs from others.

Services Provided

Brand Values
Environmental Graphics
Logo Design & Signage
Menu & Uniform Design
Packaging & Product Design
Visual Identity
Way-finding & Signage

Project Completion Date

Winter 2016

Project Team

Marko Šesnić, Goran Turković, Andrea Sužnjević, Manuel Šumberac