Filini Restaurants

Visual identity, Global brand

Art of Italian Cooking

Background and brief

Filini visual identity was developed for Radisson Hotel Group as part of conversion strategy directed to redesign their existing brand of Italian restaurants in Radisson Blu Hotels. The aim was to create a true Italian experience by defining key design components that would feature in every restaurant.

Our Solution

The new visual identity is connecting Italian cultural symbols with cuisine. Kitchen utensils are placed in hands of recognisable cultural icons and presented in olive green Filini branded colour.

Services Provided

Brand Values
Environmental Graphics
Logo Design & Signage
Menu & Uniform Design
Packaging & Product Design
Visual Identity

Project Completion Date

Spring 2015

Project Team

Marko Šesnić, Goran Turković, Andrea Sužnjević