Background and brief
Filini visual identity was developed for Radisson Hotel Group as part of conversion strategy directed to redesign their existing brand of Italian restaurants in Radisson Blu Hotels. The aim was to create a true Italian experience by defining key design components that would feature in every restaurant.
The new visual identity is connecting Italian cultural symbols with cuisine. Kitchen utensils are placed in hands of recognisable cultural icons and presented in olive green Filini branded colour.
Project Completion Date
Marko Šesnić, Goran Turković, Andrea Sužnjević