Lotus Ember Restaurants
Background and brief
The visual identity for Lotus Ember was conceived to express the restaurant’s core narrative: a contemporary Pan-Asian dining concept shaped by fire, flavor, and shared experience. The brief called for a brand language that reflects the richness and diversity of Asian culinary cultures while remaining modern, refined, and adaptable across multiple restaurant touchpoints. The identity needed to feel bold yet composed, capable of capturing the raw energy of fire-driven cooking while maintaining clarity and sophistication.
Our Solution
The visual identity of Lotus Ember is built around balance and symbolism. The lotus motif, an emblem deeply rooted in Asian cultures, was reinterpreted as a contemporary graphic element, representing transformation, purity, and emergence through heat and time. Combined with the notion of embers, it creates a powerful metaphor for the restaurant’s cuisine: elemental ingredients refined through fire and craftsmanship.
Typography is modern, confident, and restrained, supporting legibility while conveying a calm authority. Carefully considered proportions and spacing echo the rhythm and structure found in both the interior design and the culinary journey. The color palette draws from natural and elemental references—deep ember tones, charcoals, warm neutrals, and subtle botanical accents—evoking fire, smoke, earth, and freshness.
Graphic elements and patterns are inspired by organic forms and traditional craft, abstracted into a contemporary visual language. Together, these components form a cohesive and flexible identity system that translates seamlessly across menus, signage, uniforms, tabletop items, and digital platforms.
Services Provided
Project Completion Date
Winter 2025
Project Team
Šesnić&Turković
