Background and brief
Shanghai Kitchen is a stylish restaurant concept designed for Radisson Hotel Group, physically located in Radisson properties but positioned as a stand-alone brand with no obvious connection to the hotel context.
Shanghai Kitchen captures the vibrancy and exoticism of Chinese culture in its stylish ambience and signature dishes.
Visual identity is a modern interpretation of traditional Chinese calligraphy, creating a pure and minimalist image of the brand logo with a touch of ink. Minimalistic typography blend tradition with contemporary flair.
Food & drinks menu design aims to distinguish Shanghai Kitchen from a typical Chinese street food restaurant and to bring upper scale impression of RHG hotels.
Project Completion Date
Marko Šesnić, Goran Turković, Andrea Sužnjević, Nataša Ivanišević